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Digital media swept on the scene, and the world of advertising has not been the same since. Google Ads promised transparency, and the ability to see where your dollars were being spent, and how effective that spend was. Only thing is, there is a lot of data available and most digital marketing partners are focused on maximizing their profit, not yours with a set and forget approach to digital media, social campaigns and SEO. With our 20-point investigation, we dive deep and track, analyze and make recommendations against all data, not just what some want you to see. By examining the truth behind your digital media spend, we can help you find efficiencies, areas of concern and outright fraud to ensure you get the most from your digital spend.

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Data Collection & Integration

  • Collect data from various marketing channels (e.g., social media, email, PPC, website)

  • Integrate data from multiple platforms into a unified dashboard or data warehouse

  • Ensure data accuracy & consistency across sources

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Campaign Performance Analysis

  • Measure the effectiveness of marketing campaigns across different channels

  • Provide insights into click-through rates, conversion rates, impressions & ROI

  • Identify which campaigns drive the most engagement & revenue

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Customer Analytics

  • Analyze customer demographics, behaviours & purchasing patterns

  • Segment your audiences for more targeted marketing efforts

  • Identify high-value customers & predict customer lifetime value (CLV)

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Website & Funnel Analytics

  • Using tools like Google Analytics, we dive deep to assess website traffic, bounce rates & session duration

  • Map customer journeys & identifying drop-off points in sales or conversion funnels

  • Recommend optimizations to improve website usability and conversions

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Predictive Analytics

  • Leverage machine learning & AI to forecast trends & customer behaviours

  • Predict campaign outcomes & ROI to guide future investments

  • Identify potential customer churn & suggesting retention strategies

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ROI & Attribution Modelling

  • Measure the return on investment for individual marketing efforts

  • Build multi-touch attribution models to understand which channels contribute to conversions

  • Provide recommendations for budget reallocation based on performance

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Competitive Analysis

  • Benchmark against industry competitors to identify strengths & weaknesses

  • Analyze competitor ad strategies, SEO performance & social media engagement

  • Provide insights into market position & areas for differentiation

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SEO & Content Analytics

  • Analyze keyword performance, backlinks & organic traffic trends

  • Assess the impact of content marketing strategies on lead generation & engagement

  • Provide recommendations for improving search engine rankings & content quality

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Social Media Analytics

  • Track performance metrics such as engagement rates, follower growth & reach

  • Analyze the effectiveness of paid & organic social media campaigns

  • Identify trends in audience behavior & preferences

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Marketing Automation & CRM Analytics

  • Assess the effectiveness of marketing automation tools (e.g., HubSpot, Marketo)

  • Analyze CRM data to track lead nurturing & sales pipeline performance

  • Recommend automation strategies to improve efficiency & customer targeting

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Ad Performance Analysis

  • Measure the effectiveness of PPC campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram and other platforms such as X & TikTok

  • Optimize ad spend by identifying high-performing & low-performing keywords or audiences

  • Provide insights on click-through rates (CTR), cost-per-click (CPC), and cost-per-acquisition (CPA)

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Brand Health Monitoring

  • Measure brand awareness, sentiment & reputation through surveys and online mentions

  • Track changes in brand perception over time

  • Provide recommendations for improving brand equity & visibility

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A/B Testing & Experimentation

  • Design & execute A/B tests for landing pages, email campaigns & ad creative

  • Analyze test results to determine the most effective strategies

  • Implement changes to optimize performance based on findings

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Market Research & Insights

  • Conduct surveys, focus groups & sentiment analysis to understand customer needs

  • Provide industry & market trend reports

  • Identifying new market opportunities or untapped customer segments

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Reporting & Dashboard Creation

  • Build customized dashboards to provide real-time insights into marketing performance

  • Creating detailed, actionable reports tailored to client goals

  • Train teams to interpret & act on analytics insights

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Cross-Channel Analytics

  • Measure how different channels (e.g., email, social media, search) work together to drive results

  • Identify synergies between online & offline marketing efforts.

  • Recommend channel mix optimizations

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Marketing Strategy & Brand Story Consultation 

  • Advise on overall marketing strategies based on analytics findings

  • Advise on Brand or Corporate Story based on Stakeholder Interviews

  • Help businesses set data-driven KPIs & marketing objectives.

  • Provide frameworks for continuous improvement & tracking of progress.

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Personalization & Customer Journey Optimization

  • Recommend personalized marketing strategies based on customer data

  • Map out & improve the customer journey to enhance engagement & retention

  • Providing insights for dynamic content or personalized ad targeting

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Sentiment & Social Listening Analytics

  • Provide online monitoring of sentiment & social media mentions about a brand or competitor

  • Identifying emerging trends & customer concerns

  • Providing insights for reputation management & customer engagement

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Advanced Analytics & Machine Learning

  • Building predictive models to forecast trends & optimize marketing efforts

  • Using clustering or classification techniques for deeper customer segmentation

  • Developing recommendation engines for personalized content or product offerings

What Our Clients Say

Nancy Smith, Digital Marketing Manager

"IThey used to say half the money spent on advertising was wasted. Google and digital advertising's promised no wasted media spend. But Brand & Story's ‘Alex and his SpendIntel’ investigation showed we were still wasting over 20% of our digital ad spend."
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